Mobile IQ bought by Quark
30/05/2012
Mobile IQ, a Chineham Park based mobile apps design company has been bought by US software firm Quark.
Mobile IQ which creates apps for the BBC, Channel 4 and Metro newspapers also has offices in London and San Francisco, was founded in 2005 and employs 30 people.
Shaun Barriball, who used to run the company with his wife Elanie, said that the demand was soaring thanks to Apple’s iPad, explains: “It is now a very serious source of digital revenues for publishers,” he said, adding that the market was becoming more complex as companies, such as Google and Amazon, introduce rival operating systems.
“That has created a challenge for publishers with the fragmentation of the market. Mobile IQ is benefiting because its technology can solve the fragmentation problem.”
